Content Strategy is now a rocket taking off to take your website to the moon – it has generated a lot of buzz and news and is the trending topic for SEO sites. We all know that branding is important, especially with the latest launch of Google’s EMD update – which is Google’s way of cleaning up the web from spammy, EMD-dependent money sites. So how does Content Strategy Relate to branding? Better yet, how does branding affect SEO?
You and I are created as emotional beings. We fear. We hate. We love. We laugh. We want. We feel. Feelings have a lot to do with your decisions – especially quick ones. Ones made when browsing the internet.
Content should exist because there is a target set of audience – people who will read, watch, and/or look at your stuff. Keep in mind that the reason we are making content is not to make ourselves feel good, or to archive and document what our company is about. We make content for people – users who drop by in your site because they want to know you!
Content, content, content – aren’t you ever contented? The web today is a place where content is vast, and many, to an almost infinite degree. Even in SEO we argue that content is the way to go – and it is. If you want to keep it clean and strong for the long run.