The web is a congested cyber jungle. Whenever someone is looking at your blog, the odds are he/she isn’t devoting full attention to you (never have, never will). While someone is reading (or skimming) through your posts, a lot of other websites and applications too are competing with that short attention. And unless you own Facebook, you probably have to make the make do with a 1-minute page view visit.
So now we have the problem – attention span.
Readers (hint: that’s us) don’t have much luxury when it comes to time, and certainly not when we’re online. But as people who run and go through lengths to write long, meaningful posts, we definitely want to make the most possible impact out of that short attention we’re bound to have.