Keyword research is one of the fundamentals of SEO, as it helps to provide you with a starting point in crafting an effective SEO strategy. Having the right keyword opens up more opportunities for a website when it comes to gaining more traffic and conversions, ensuring that search engines will be able to help users find what they are looking for.
Ever given thought to what you can do to increase your site’s search engine visibility? If yes, a website audit is sure to go a long way towards achieving your goals. As a business, it’s critical to run website audits on a regular basis especially if you want to stay on the good side of Google — you wouldn’t want to get penalized for things you can handle, right?CONTINUE READING