Tag Archives: keyword guide

2020 Keyword Optimization Guide – Proper Keyword Placement


Keyword optimization started simple during the early days of SEO. Making sure to insert the target keyword in the prominent parts of the content body as naturally as possible in a limited number of times. But simplicity led to a good number of SEOs abusing it with spammy and black-hat tactics that led to multiple algorithm changes that aimed to counter those. But with the advancements with Google’s algorithm and their machine learning, outdated strategies like the ones I’ve mentioned have become obsolete while being replaced by newer, more user-centric strategies that don’t rely on spammy tactics. 

In this day and age of SEO, do keywords still hold the same importance? How have the strategies for them changed? And how can you properly optimize your website to rank for them? All of them will be answered here. 


Kinds of Keywords: Related Vertical Keywords

Keyword ResearchHaving tackled local search through discussing Geo Targeting Keywords, we now move on to one of my most favorite kind of keyword. Related vertical keywords has to do with your creativity and your ability to adopt a searcher’s and marketer’s story-telling mindset.


Kinds of Keywords: Geo Targeting Keywords

Keyword ResearchNow that we’ve covered the oh-so-important Product defining keywords, it’s just about time to discuss about Geo targeting keywords. These are the keywords that are slowly becoming more popular and more important as localized search is growing stronger.


Kinds of Keywords: Customer Defining Keywords

Keyword ResearchNow that we’ve covered up Market defining keywords, let’s move on to the next most-used keywords which are the Customer defining keywords. If your business is customer-centered, these keywords should be your main target. Choosing the right keywords is all about getting in your customer’s head. What can your type of customer possibly search for?


Kinds of Keywords: Market Defining Keywords

Keyword ResearchWithout the right keywords, your SEO Marketing Campaign will go the wrong way. This guide to the kinds of keywords you can optimize is aimed to help you determine which keywords you need to include in your SEO marketing campaign to set your SEO plans in the right direction. For the first of this per-lesson tutorial, I’d be tackling Market Defining Keywords.