In the 2nd part of our Core Web Vitals guide, we’ll talk about the first of the three metrics, Largest Contentful Paint or LCP. I’ll run you through everything you need to know about LCP and how you can optimize for it to get your website prepared for when Core Web Vitals become a ranking factor in 2021.
Website loading speeds are one of the most important ranking factors and it highly affects user experience as well. If it takes minutes before your main content loads, it is a bad experience for the user.
Before, it was challenging for developers to measure the time it takes for the main content of a web page to be visible to a user. So Google kept it simple and found out that the best way to measure it is by the largest element on the web page thus the metric, Largest Contentful Paint.