What’s the difference between SEO Copywriting and Copywriting?
Is there a difference in Content Strategy?
A difference in the style of writing?
And ultimately, what makes each one significant?
Copywriting is the art of writing to sell or promote something. We’ve seen and read copywritten materials in magazines, newspapers and fliers. Those paragraphs are carefully woven together by their local copywriters. And then the internet and Google came along.
Copywriting is not enough in the internet. If you want your article to be viewed by readers who are looking for information that you have, you need to be visible in the search engines. How do you do that?
It’s called SEO Copywriting
Search is still the biggest game in town – and right now that town is getting more and more crowded. Any survey will tell you that search is still the top activity that people do in the internet. It is still the most common online activity even up until now. Face it, everyone’s looking for something, someone or somewhere these days.
SEO copywriting makes sure that your content is Search engine friendly. It doesn’t just create quality articles, it creates quality articles that search engines love. Articles won’t matter unless the search engines gobble it up and tells searchers “Hey buddy, this is what you’re lookin’ for.”