There was a time when Webmasters could claim whatever they wanted about their website and they would still rank if not rank even higher because of their claims. Google has put a stop to that with their ever-changing algorithms and SEO has never been better.
It’s all in the link – that’s what I always say. Just enough quantity with the right quality. The perfect mix.
We all know that a hundred good links is better than 10,000 bad ones – but how exactly can you tell? Where’s the dividing line between ‘really great’ and ‘downright shady’?