Video has become perhaps the most popular form of content on the internet, with social media and video streaming websites boasting high traffic numbers. With increasingly fast internet speed, and mobile becoming the platform of choice for browsing, video content has become more accessible to users worldwide.
With Google constantly updating their search algorithms and services on a monthly basis, it is only fitting that their Google affiliate YouTube also launch their own set of updates as well. Being the second biggest search engine in the world, YouTube also has the largest online video database in the world, with billions of hours’ worth of videos to watch.
Video content on Social Media has been at an all-time high recently, with platforms like Facebook, Twitter, and Instagram seeing a rise in the amount of video content from their users. This has led to numerous brands promoting their content through the use of video, which has proven to be effective in generating traffic and user interaction.
Live video streaming on the internet has been around for a long time, with some of the first attempts being done during the 90s. As the technology improved over the years, it has become another key element in the internet user experience. At present, numerous websites and platforms have utilized it to full effect, resulting to high viewership numbers and traffic.