Last month, there was a change in the amount of featured snippets and knowledge panels being shown in Google’s search pages. During a short period in early November 2017, the number of featured snippets went down, while the number of knowledge panels went up. This was seen as a move by Google to test and adjust their search metrics, which is something that they do on a regular basis.
Google is the number one authority when it comes to everything Search Engine Optimization – which makes sense because they make the rules. Because of their role in the community, it is a rare occurrence for Google to straight-up talk about how their search engine works – and that’s exactly what they did recently.
Meta Tags have been around ever since I can remember. They have been an integral part of search engine information and have been used as a powerful way of manipulating search engine rankings back in the days.
We all know that our meta tags get crawled and indexed due to the fact that it comes out on the snippets and several other reasons. But we’ve also heard that it doesn’t have any weight on page rankings. So how does it work? How does a search engine treat the meta tags in your webpage? What does search engines do with your meta tags?
Meta tags are codes in your website’s <head> portion. They are invisible to the users and are by far, the only legal way to have unseen keywords in your website. Don’t you ever wonder what search engines do with your meta tags since we know that it doesn’t affect page ranking anymore? I know I do. So I read some articles about it and found out from Search Engine Land what exactly your meta tags is being used for by the search engine crawlers.
There are three things that a search engine crawler does with your meta tags:
Meta Tags have been one of the most basic elements of SEO. It is a must to know for every SEO practitioner. Are meta tags a factor in Google page rank? Is it important? What effect does it have on your site’s SEO?
Meta tags have been around since… Since I can remember. They have been a big part in search engine history. They were valued as a factor in rankings before – until people started abusing their use in getting on top of the SERPs. After that, Google opted for meta tags out of the ranking factors. But that doesn’t mean they’re not important anymore. Meta tags still play quite a big role in your site’s SEO.