Google has just celebrated it’s 20th anniversary, which signals another new milestone for one of the world’s largest technology companies. During this milestone event, the company was able to make big and important announcements as well, with announcements like Google Lens being integrated into Google Images, a rebranding of their news feed, and the introduction of activity cards.
SEO is an ever-changing industry. We all know it. Not long ago, SEO used to simply be about keywords, then it became about links, then it became about all that plus social signals, plus site speed, plus less ads above the fold, plus, plus, plus. So what do we really need to consider in this new era of SEO?