Last September 10, Google announced that the link attribute “nofollow” is evolving and introduced two new link attributes: the rel=”sponsored” and rel=”ugc”. This announcement shook the SEO industry.
Links have been playing a vital role in SEO for a long time, as they are the key to helping your website grow and gain more traffic. Link building has been standard practice for the whole SEO industry, with new and innovative strategies being crafted on a regular basis. Some of these strategies have bought a lot of success to our clients, as they receive high traffic that helps strengthen their branding.
It seems as though Google can now rest easy when it comes to the link schemes and manipulation happening in the online industry. Major News and Business websites such as Forbes and Inc have started to incorporate the nofollow attribute to their article’s external links. This could make the SEO industry take a turn for the better by slowly getting rid of link schemes, and making the competition for the first page ranking a fair fight.
If you are concerned about the privacy of your website and you do not want the search engine crawlers or bots to crawl certain pages of your website, then “Robots.txt” is the one-stop solution that will keep the crawlers away from the ‘No Entry’ zone.