Having a business website allows your audience to access your content and get to know what you have to offer. This increases the traffic to your website, which can help create more leads that can be converted into sales. Conversion can be a challenging process, especially if you do not have the right tools to do so. There are a lot of tools that can help you, but some of these may be too complicated to use. What you need is a user-friendly tool that would help turn your leads into sales.