SEO has thought us many lessons over the past few years, and one of them is to optimize everything in a site. Rankings can rise or fall on a drop of a hat and fixing up every detail would ensure that your site would be able to keep steady or recover quickly from any algorithm update or ranking fluctuation.
Remember that Google update where they said they would give a little de-ranking on sites that have ads above the fold? Well, this is not about that. It’s about what you SHOULD do above the fold to make your rankings go up. Is it part of content marketing? Heck yeah. Here’s how it all affects SEO.
If you still haven’t heard of it, Fiverr (on Fiverr.com) is actually a virtual marketplace of services and goods where anyone can make or take jobs for the price of just $5. The idea (the business more of) became an instant hit the moment it launched. Hoards of people wanting to get things done for a measly price of just 5 bucks flooded the site. And because there’s too many people willing to pour out cash, so did those who are actually willing to do those jobs for a quick cash.
Internet marketing in reality is simply people marketing- it’s just a different avenue. Of course there are many big differences between both online and offline marketing, though if you get the essence of it, the same rules still apply. It’s still all about the people and making them want your product.
So how do you really pull in buyers? Among other things, you need a strong testimonial base.