During some of my talks, before I go up on stage, I would often chat with some of my audiences. And some of them would tell me “so you’re responsible for all the spam in the web!” Big misunderstanding.
Building links is one of the toughest parts of SEO. Being a blogger for some time, I know how tough it is to just get your content out there and let people create buzz out of it. If you’re a black hatter, you’re most probably building links by yourself through doorway pages or comment spamming. But if you’re a white hatter, what now?
SEO has a long history. It became a “thing” ever since Google gained its fame as the top search engine. But before it became a variety of technical factors, it was simply a matter of content. Which is what white hat SEO was about. When SEO was at its infancy, content was the only thing needed to rank higher and better in the search engines. Content is still one of the main driving factors when it comes to white hat SEO, but with the constant algorithm updates, evolving strategies, and the user’s ever-changing needs, is content still enough for white hat SEO?