Tag Archives: penguin penalty

How to Future Proof your Linkbuilding

Google Proof

Google is constantly changing and improving. It’s obviously not the same as what it was when it started a handful of years ago. The recent Penguin update has changed the way we look at linkbuilding. It used to be about quantity and quality. Right now, linkbuilding is shifting away from quantity – giving a much higher emphasis and importance on link quality and link naturality.

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How does the Google Penguin Update Affects SEO and Negative SEO?

Google Penguin Update

Over Optimization has been hitting websites like bowling pins – the score just keeps piling up. Google has now named this update the ‘Penguin’. I’m not entirely sure as to why. Sounds cute doesn’t it?

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