Tag Archives: ppc marketing

How to Set Up a Goal-Centric PPC Campaign

Cover Photo - How to Create Successful PPC Campaigns in 2020

The digital sphere is now crowded with many marketers, all hoping to be the best in advertising their brand. Starting a pay-per-click campaign is one of the best ways to ensure brand awareness for your business especially if your target market is currently looking for you online. What you must know about successful PPC campaigns is that knowing how to measure its effectiveness

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PPC vs. SEO: The Culmination of The Showdown

SEO and PPC

The world of search engine marketing is a highly contested battlefield between its two “kings” namely pay-per-click (PPC) advertising and search engine optimization (SEO).

Search spending is expected to rise 27% in 2012, to just over $19.5 billion dollars. They also predict that this spending will rise by an additional $10 billion or so by 2016.

eMarketer via Site Pro Specialties, Feb. 28, 2012.

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