The digital sphere is now crowded with many marketers, all hoping to be the best in advertising their brand. Starting a pay-per-click campaign is one of the best ways to ensure brand awareness for your business especially if your target market is currently looking for you online. What you must know about successful PPC campaigns is that knowing how to measure its effectiveness
The world of search engine marketing is a highly contested battlefield between its two “kings” namely pay-per-click (PPC) advertising and search engine optimization (SEO).
“Search spending is expected to rise 27% in 2012, to just over $19.5 billion dollars. They also predict that this spending will rise by an additional $10 billion or so by 2016.“
– eMarketer via Site Pro Specialties, Feb. 28, 2012.