Tag Archives: ppc vs seo

seo_and_ppc

Combining SEO and PPC as a Strategy and their Pros and Cons

Search Engine Optimization has been in existence for a number of years, and with it came other alternatives that practitioners can use. There is no doubt that SEO is at the top of the list when ranking a website is the topic at hand.

Using SEO as a marketing strategy, however, also has its setbacks and problems that numerous people have often encountered. One main problem that SEO gives to people that use it, is that when it is conducted by a newly-established business.

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PPC vs. SEO: The Culmination of The Showdown

SEO and PPC

The world of search engine marketing is a highly contested battlefield between its two “kings” namely pay-per-click (PPC) advertising and search engine optimization (SEO).

Search spending is expected to rise 27% in 2012, to just over $19.5 billion dollars. They also predict that this spending will rise by an additional $10 billion or so by 2016.

eMarketer via Site Pro Specialties, Feb. 28, 2012.

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