Promotions, seasonal discounts, and limited-time sales & events. All of these are important marketing tactics that help businesses attract a higher number of customers than they usually would. Since Black Friday is coming up, a lot of business websites are putting up promotional pages for the much-anticipated sale. The problem with having these promotional pages is, if you’re not willing to spend a decent amount of money for ads, your promotional pages won’t perform as you might expect them to. So, how exactly do webmasters and SEOs improve their promotional pages’ organic performance?