Google is a search engine that always finds ways to innovate and optimize their services to improve the overall user experience and provide the best search results. This 2018, we have already seen numerous updates, from Google Images removing the ‘View Image’ option to Google launching an algorithm update last March that caused a fluctuation in rankings.
It is no secret that Google updates its search and ranking algorithms every now and then without informing users firsthand. Some of these updates and changes can come off as minor and will not affect rankings drastically. However, those that do tend to shake things up to varying levels that can cause a good amount of concern.