Two months into 2018, Google has been rolling out a slew of updates into their services. All of these updates aim to improve the user experience, and help make Google and its services much more reliable and efficient. Google Images is one of the most popular services that Google has to offer, and the latest update may prove to be divisive for most users.
When you first look at SEO and its corresponding process, it’s actually deceptively simple. We look for the right target audience, we create and optimize our website to match the audience’s intent, we ensure that Google can find, trust, and index our website, and we eventually strive to increase traffic while having higher rankings. However, what should you do if you can’t rank any higher, but still want to gain more traffic?
Rankings fluctuate for everyone so keep this knowledge in mind as you go through your website’s SEO. It doesn’t matter what you did ‘wrong’ because the only thing that matters is what you do next – and I’m going to tell you exactly what to do when your rankings fluctuate.
This happens more often than a seasoned SEO practitioner would think: They exert all their efforts into making sure that their strategy is top-notch, white hat, and is used by many; only to garner little, to no results. Why does this happen though?
Facebook has been changing things up a lot for both desktop and mobile users; and the most significant change, in my opinion, is that they are making Newsfeed Videos play automatically with sound.
Facebook has been making a lot of changes recently, first, they announced that they were changing the way they ranked videos and now they’re announcing something else. Specifically, Facebook is changing the way they rank content submitted in their News Feed.
Simply put, they’re changing things up by updating and layering new signals to its currently existing ranking algorithm.
One of the most basic tasks of SEO is rank tracking. This is how you check if what you’ve been doing is working for you. Here’s one of the tools we use to check our client’s rankings.
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