Knowing what users and customers think of your business is an immense part of growing and increasing your business’ reputation. This is why such a large number of websites use the review or “AggregateRating” schema markup on their websites. Having a rating displayed or a short review is what most webmasters want since it makes their search engine listing look better than the rest which results in a click and a potential customer. However, tracking all the pages that have these review markups can be a hassle, especially if you have an eCommerce website that has thousands of products, all of them having a review schema that could lead to a review rich snippets. But Google has now released something that can help all us webmasters and SEOs.
Testimonials and reviews are important for businesses. This is especially true in the online market since users can’t have physical interactions with the products or services they’re intending to buy or pay for. Which is why most of us rely on the reviews and testimonials of the people who had physical experience with the product and we let these reviews affect our decision to proceed with the purchase. This is where the review rich results play an integral part. But with the recent update that Google made, we, as SEOs and webmasters, need to adapt immediately.