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Google Search Console Tutorial: Search Appearance

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What does search appearance mean on Google Search Console?

Quick Answer: Search Appearance in Google Search Console shows us the different kinds of rich results that your site was shown in. It also shows us if your site was displayed using Web Light results or video results. Search Appearance also provides the number of clicks versus impressions data. You can improve your search appearance by utilizing structured data, rich cards, data highlighter, HTML improvements, and Accelerated Mobile Pages.