For SEO veterans, rich snippets, or now known as rich results, is a well-known subject for optimization. But for SEO beginners, rich results is a complicated factor that needs extensive research and planning. Although optimizing for rich results isn’t a requirement to rank well, it does help in improving rankings, even by a little bit. But what exactly are rich results? Let’s find out:
Structured data has become to be one of the biggest things for search. Since Schema.org was launched in 2011 by the search giants Google, Bing, Yahoo, and Yandex as an initiative to create a common set of schemas for the web, there have been tons of improvements in the database.
Through time, the number of websites using structured data is small even though the advantages of it are clear. Google and other search engines have made ways to better track data and advocate the use of it.
Specifically, Google made better use of structured data through Rich Snippets to optimize the appearance of search results.