How often do SEOs repeat time and again in their minds that content is king but fail to make it convert to traffic? It all boils down to SEO site structure and how content plays a role in leading users through a significant experience on their website. I have been in the industry for a decade now and I have learned that your content is just as good as its value for promotion. If your content is all over the place with no foundational basis on how you can use it to boost traffic to your site then your efforts may well be wasted.
Here’s the formula: the longer your page’s word count is, the more chances it has to be successful in search. That’s a common belief or statement in the SEO industry. That might have been true 2 to 3 years ago, but does it still hold effective up to today – amidst all the confirmed and unconfirmed algorithm updates rolled out by Google?
We tend to focus on Google alone. I, too, am guilty of it.
I remember when I was still in our Accounts Management department, personally replying to every inquiry we received from our services page, and I’m always excited to say “we can put you on the top of Google!”
It’s easy to spot the weakness of traditional SEO- it focused too much on trying to crack the system rather than work with it.
If you’re not familiar how Google, for example, gives split-second results to your every keyword inquiry, the method is actually more science than the infamous “I am feeling lucky” button.