The best way to gauge how we should optimize our pages for a given query or keyword is to check its search intent. It might sound daunting but search intent is a relatively simple concept to grasp provided that you have sufficient knowledge on the foundations of SEO. Recently, Search intent is one of the most important factors to consider when you’re trying to rank for any keyword on Google.
Search engines detect the pages they want to rank according to the quality and relevance of the content, and this is why search intent is important. The pages that rank the highest fit the search term perfectly which is why you need to optimize your site’s content to cater to a specific search query. So you need to have a firm grasp on what search intent is and how you use it to get to the top of the rankings and here’s the guide that can help you with that.