Google has the majority of the search market share which makes sense since they are at the forefront of bringing relevant and informative results to the users compared to other search engines. This is why Google is always the search engine SEOs primarily choose to optimize for whenever we have clients that are looking to improve their search performance. This means that a good number of SEOs and webmasters want their pages to be displayed in the search results for obvious reasons. But there will always be instances that Google will remove content or pages in the search results for various reasons. Everyone can be affected by this so here’s a guide on why Google removes content from the search results and how you can, possibly, remove content from the search results as well:
Google has always been the longstanding search engine used by the majority of people around the world to find information. This necessitates Google to provide the most reliable, relevant, and accurate information to all searchers around the globe. Historically, Google used algorithm changes and updates to their language processing models to better understand web content to serve the best kind of information to the users, but Google recently published a blog post compiling all the updates and changes they made to their Search algorithms the past years. This gives us an inside look on how exactly Google chooses which information to display in their search results. Let’s find out.
Google has just celebrated it’s 20th anniversary, which signals another new milestone for one of the world’s largest technology companies. During this milestone event, the company was able to make big and important announcements as well, with announcements like Google Lens being integrated into Google Images, a rebranding of their news feed, and the introduction of activity cards.
Search has been evolving over the past few years, with numerous updates and new applications that helped enhance the experience and provide users with the best results. 2018 is another year of many changes, with Google shifting its focus to mobile and voice search and testing out new AI technology in the form of Google Duplex.
I stumbled upon a resource in the net regarding the hit / click statistics of the top 10 search results of a search engine results page and figured you guys might want to catch a glimpse of this information – perhaps for future presentation use or whatnot.
I found the resource at Jim Boykin’s Blog (special thanks to you buddy). He used the leaked AOL search data to figure out click through rates for the the top 10 positions in search results. I’m reposting it for your convenience here just for information purposes.
Total Clicks: 4,926,623
Click Rank1: 2,075,765
Click Rank2: 586,100 = 3.5x less
Click Rank3: 418,643 = 4.9x less
Click Rank4: 298,532 = 6.9x less
Click Rank5: 242,169 = 8.5x less
Click Rank6: 199,541 = 10.4x less
Click Rank7: 168,080 = 12.3x less
Click Rank8: 148,489 = 14.0x less
Click Rank9: 140,356 = 14.8x less
Click Rank10: 147,551 = 14.1x less