Before 2013, SEO was virtually a straightforward endeavor. You had to incorporate the exact keywords inside your content and the important places such as title tag, H1, meta description, then build a high number of relevant quality links to those pages to ensure ranking on the first page. However, the same could not be said today. Search engines evolved in how they understand searches and queries to the point that the same strategies we used almost a decade ago are not enough now.
Today, a deep understanding of the meaning behind the keywords, content that effectively answers the context of the keywords, and the intent behind it is what succeeds in the search results. All of these were brought about by the age of semantic search. Let’s dive deeper.