SEO auditing is an important foundational tactic that all working with SEO should know about. Search success can’t be achieved if you don’t know how to do a proper audit of your client’s website. In this post, we will focus on performing an on-page SEO audit, so if you need a beginner’s guide to help understand its ins and outs, then this is for you.
A website audit is done to look at the on page and off page factors that could affect your visibility on the Search Engine Results Pages (SERPs). If you have a big website, it could become a daunting task to go through hundreds or even thousands of pages. Tools like SE Ranking’s updated Website Audit tool can help you out.
SEO crawlers are must-have tools for every SEO professional or website owner. You need to have at least one of them in your toolbox but for us at SEO-Hacker, we have two: Screaming Frog and Netpeak Spider.
Website optimization is made up of different facets that need to be optimized individually in order for your site to slowly reach the top spot in the first page of the search results. Onsite optimization – consisting of different factors that are inside your website need to be checked and optimized, offsite optimization – consists of different factors that deal with links that connect other websites to yours, and technical optimization – everything technical (codes and other factors that need IT expertise). All of these are important for your rankings and should not be disregarded. But the challenge is to find the pain points out of all these facets and fix them.
Ever given thought to what you can do to increase your site’s search engine visibility? If yes, a website audit is sure to go a long way towards achieving your goals. As a business, it’s critical to run website audits on a regular basis especially if you want to stay on the good side of Google — you wouldn’t want to get penalized for things you can handle, right?[Read More…]
This is perhaps a question that precedes all implicit purposes of why you’re doing SEO – whether you’re an agency doing it for a client, you’re a freelancer working on your own site or you’re a small business owner trying SEO out for the first time. It is a timeless question that deserves an answer.
And yes there are ways to know.