Every SEO strategy has one foundational thing in common – keywords. It’s almost always the starting point of our strategies since we use them as the starting point of our strategies where we apply the keywords in almost every part of the strategy. There are a lot of technicalities when it comes to keywords, but we often forget how the keyword or topic holds massive opportunities that can streamline our processes to reach our goals faster and with less effort. So, how does Keyword Mapping give us more opportunities compared to the traditional use of keywords in SEO?
Tag Archives: seo strategy
A Guide to Creating an SEO Strategy for Website Revamps and Migrations
Most SEO Horror stories come from one thing – Site revamps and migrations. A client’s failure to inform their SEO provider regarding their site revamp or migration often leads to disastrous SEO results. But there are instances wherein an SEO provider doesn’t fully grasp the tasks needed to be done when migration or revamp is in order. That’s why I made this guide to remind fellow webmasters and SEOs on the important tasks that need to be done when their sites are revamped or migrated.
Pain Point SEO: Converting Traffic to Leads
Revisit your current keyword strategy and take a look at Pain Point SEO. It is the act of finding customer problems and addressing them through bankable content. At the heart of it all, SEO is all about providing answers for people. However, there are those who make the mistake of thinking that SEO is a popularity contest, banking only on traffic and keyword volume for their research.
Topic Cluster Model: Your Next SEO Strategy
Through the years, SEO has experienced various changes – from the death of link schemes to mobile prioritization. However, one of the biggest innovations in the industry is the use of the Topic Cluster Model as the newest SEO strategy.
Voice Search in 2019: Optimizing Your Content
As the SEO industry continues to diversify, the future of search will lead to the rise mobile, visual, and voice as primary platforms for search queries. Along with more opportunities to rank, there are also new challenges when it comes to optimizing your content and keywords.
Using Log File Analysis to Optimize Your SEO Strategy
The challenge for webmasters everywhere is to accurately know what GoogleBot is doing on your website. GoogleBot’s primary job whenever they enter a website is to crawl a specific number of pages set by the website’s crawl budget. After crawling, they save the pages they crawled to Google’s database.
How Gamification Can Step Up Your Digital Marketing Game
Once upon a time, digital media related to gaming was initially thought of as just a niche, a temporary fad that will fade over the years. Fast forward to today, and gaming is now one of the most profitable forms of media worldwide, with millions of dedicated players contributing to the millions earned each passing day.
Augmented Reality and Local SEO: Looking Into The Future
Mobile technology has come a long way over the past decade, with smartphone and tablet technology experiencing rapid development. Today, mobile phones are not only devices that are used only for calling and texting, as they have become versatile devices that can perform a variety of functions such as gaming, mobile browsing, music and video playback, and even augmented reality.
Time-saving SEO Practices You Should Try
SEO is one of the world’s fastest growing industries over the past few years. With a growing amount of companies looking to improve their presence and branding, it is best to look for the best and most effective SEO strategies and techniques that would help save your time.
How Keywords have Changed in 2018
Keyword research is one of the fundamental SEO practices and is usually the starting point of almost every important SEO strategy. The process of picking the right keywords for a website has been somewhat very simple and familiar over the past few years and involves simply entering a series of keywords and take a look at how statistically viable it would be, along with being relevant to what the website offers.