Running a website audit is an extremely important task. It is a lengthy process that requires diligence and often involves attentively scanning through dozens, if not hundreds, of web pages to find weaknesses and areas for improvement. We’d all be spending hours and hours manually checking each web page if it weren’t for website audit tools. Luckily, there are plenty of great ones out there.
SEO Powersuite is one of the most versatile SEO tools in the market, with four different tools that allow you to devise your own successful SEO strategies. In our previous article, we have reviewed the Rank Tracker and SEO Spyglass, and saw a good amount of positives that make SEO much more effective.
When it comes to looking for quality SEO tools that can be used by our team, one thing that we look for is versatility. This means that we look for multi-faceted tools that can accomplish a wide range of tasks with high efficiency. We have had many positive experiences with these kinds of tools, which include Ahrefs, SERPED.net, and Mangools Online Tools, as we are able to execute tasks and make our process much smoother.
Google is a search engine that always finds ways to innovate and optimize their services to improve the overall user experience and provide the best search results. This 2018, we have already seen numerous updates, from Google Images removing the ‘View Image’ option to Google launching an algorithm update last March that caused a fluctuation in rankings.
Twitter has grown into one of the most popular social media platforms since its launch back in 2006. Currently, the platform has over 1 billion registered users, which makes it one of the best platforms that help increase your audience and grow your brand. When it comes to growing your brand through Twitter, having the right tools would help boost that growth much faster.
Practicing SEO is one of the most engaging “jobs” in the world because it’s one of the few crafts that can be done in more than one way. While a majority of the SEO methodology are defined to be either White Hat SEO or Black Hat SEO, the fact remains that “there’s more than one way to skin a cat”, so to say. Personally, I’m partial to White Hat SEO myself and to achieve my goals with my strategies, I have to rely on the best tools to get the job done.
G-Lock Apps is an email deliverability tool that was built to find out exactly why emails get blocked or filtered, why it happens and how to fix it so that the user can continue to send emails while maximizing all of the benefits that go with it.
“With great power comes great responsibility.” -Spiderman
It’s true for us marketers, too. We have so much in our plates, and being a mortal is not enough to do everything, so what do we need?
Of course, a marketing hero that can help us!
Enter Agency Analytics!
As SEO specialists you don’t just formulate strategies and execute them; a big part of the process is to track and understand how your website is performing. Are your keywords generating more leads, or they only make your sites unorganized? Are you targeting the right audience? How are your competitors doing?c=”data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7″ data-wp-more=”more” data-wp-more-text=”” class=”wp-more-tag mce-wp-more” alt=”” title=”Read more…” data-mce-resize=”false” data-mce-placeholder=”1″>
You wouldn’t know the answers if you just look on your website and come up with techniques, and ways to improve your business. You need to know where exactly you need improvements, and how to do it.
Good thing there is a tool that can help you with that – SEMrush.
SEMrush is an online SEO tool for taking a look at a domain’s position in search, as well as the keywords where it’s ranking for, and other related keywords that might generate more traffic. This article will be focused on the things that I love about this tool. Before we begin, we’d like to invite you to ref=”https://www.semrush.com/sem2/?ref=14194136&refer_source=&utm_source=berush&utm_medium=promo&utm_campaign=link” target=”_blank” rel=”noopener” data-mce-href=”https://www.semrush.com/sem2/?ref=14194136&refer_source=&utm_source=berush&utm_medium=promo&utm_campaign=link”>sign up for their 7-day trial and experience it for yourself.
1. Gives you a quick overview of your site’s performance
It is important that before you analyze competitors performance, you know how you’re doing yourself. SEMrush tool will give you an overview screen where you will see your traffic growth, keywords rankings, even the locations where your keywords are performing well.</p>
You can also change the date ranges so that you will see your progress even over the last few years.
ref=”https://seohacker.wpengine.com/wp-content/uploads/2014/07/Performance.png” data-mce-href=”https://seohacker.wpengine.com/wp-content/uploads/2014/07/Performance.png”><img class=”aligncenter size-large wp-image-8661″ src=”https://seohacker.wpengine.com/wp-content/uploads/2014/07/Performance.png” alt=”Secrets to Successful Link Building” data-wp-pid=”8661″ data-mce-src=”https://seohacker.wpengine.com/wp-content/uploads/2014/07/Performance.png” width=”600″>
Best part: I like that you can easily pull data and you won’t have to wait another day to see results, and it’s pretty accurate – we need accuracy when monitoring our rankings.
2. Helps you analyze your competitors
It’s not the first time that I’ve tried tools where you can spy on your competitors, but I find this tool the most accurate and easy to understand.
In here you will see your competitors’:
- Keywords – top keywords that your competitors are ranking for
- Position – the ranking of keywords in SERP
- Volume – estimated monthly traffic of those keywords
- CPC – the average price of a click if advertised based on those keywords
li>URL – we
- b pag
- ating traffic
<li< span=””>>Traffic – average percentage</li>
- Costs % – the estimated price of the given keyword in Google AdWords for the specified period
- Competitive density – the density of advertisers using the given term for their ads. One means the highest competition
- Results – the number of URLs displayed in organic search results for the given keyword
- Trend – the interest of searchers in the given keyword during the last 12 months
- SERP source – a snapshot of the search engine results page for the given keyword
<p>ef=”https://seohacker.wpengine.com/wp-content/uploads/2014/07/Competitors.png” data-mce-href=”https://seohacker.wpengine.com/wp-content/uploads/2014/07/Competitors.png”>ligncenter size-large wp-image-8658″ src=”https://seohacker.wpengine.com/wp-content/uploads/2014/07/Competitors.png” alt=”Secrets to Successful Link Building” data-wp-pid=”8658″ data-mce-src=”https://seohacker.wpengine.com/wp-content/uploads/2014/07/Competitors.png” width=”600″>
These factors will be the basis for your analysis.
3. Checks any domain/ website’s performance
Here’s what I like about this tool. Unlike with other tools where you have to create campaign before you can see an overview of a website statistics, in here you can just put any domains that you want and get results in a blink of an eye.
This feature can help you study your competitors, your competitor’s competitors, and your clients’ websites without the need to create campaign.
4. Compare date ranges2><p< span=””>>SEMrush has a feature where you can compare your performance from specific dates to another dates, and you can do the same thing with your competitors. With this feature, you will be able to see the keywords that are performing well and might still work in the future. You can also check the keywords that are effective for your competitors so you can either use them or come up with list of keywords that might be more effective for you.
5. Real-time reports
You’ll get a real-time report of how your keywords are performing, and you can compare it with your competitors.
Overall, SEMrush is a perfect tool for SEO specialists, and website owners, but just like any other tools out there, it only acts as a guide for you to better analyze your website.
hancement-24c43251-b1a1-4586-8661-3e48d980d23a” class=”textannotation”>span>fed-b2d8-bcbab5da8d38″ class=”textannotation”></p<>