Tag Archives: SERPS

How Google Chooses Information Displayed on Search Results

How Google Chooses Information Displayed on Search Results

Google has always been the longstanding search engine used by the majority of people around the world to find information. This necessitates Google to provide the most reliable, relevant, and accurate information to all searchers around the globe. Historically, Google used algorithm changes and updates to their language processing models to better understand web content to serve the best kind of information to the users, but Google recently published a blog post compiling all the updates and changes they made to their Search algorithms the past years. This gives us an inside look on how exactly Google chooses which information to display in their search results. Let’s find out.

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Mangools Online Tools: An In-depth Look

Mangools-Online-Tools-An-In-depth-LookCover photo

SEO professionals have long been using the best tools available to assist them in crafting successful and effective strategies for different kinds of websites. In fact, it’s pretty hard to imagine a world where these tools do not exist at all. Doing SEO without tools can feel like baking and mixing pastries only with your hands, very taxing.

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Understanding Semantic Textual Similarity

Understanding Semantic Textual Similarity

Artificial Intelligence is a technology that has seen huge strides in its development over the past few years. This 2018, companies like Google have been developing the technology to improve user-friendliness and allow more functionality in the services that they offer, such as Google Assistant, Google Search, and much more.[Read More…]

How to Optimize for “Near My Area” Search Results

How to Optimize for “Near My Area” Search Results

Search has been evolving over the past few years, with numerous updates and new applications that helped enhance the experience and provide users with the best results. 2018 is another year of many changes, with Google shifting its focus to mobile and voice search and testing out new AI technology in the form of Google Duplex.

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Solving Keyword Cannibalization Using Ahrefs

Solving-Keyword-Cannibalization-Using-Ahrefs

Keywords make your SEO work and is the starting point for all of your optimization tasks for you or your client’s website. Keywords are the reason why we do SEO, as it is the only way to reach the top of Google’s highly competitive search landscape.

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