Tag Archives: SMM

How Digital Marketers Make SEO and SMM Work Together

Search Engine Optimization (SEO) and Social Media Marketing (SMM) are two of the largest facets of digital marketing today. While some would argue that one is better than the other, combining SEO and SMM can provide excellent results.

Now I know what you may be thinking, a brand’s social media presence does not directly affect rankings on search engines and vice versa, right? 

Studies have shown that there is a correlation between good rankings and having many social media mentions and links. At the same time, you can convert website visitors into social media followers and engage with them more to increase brand loyalty.

[Read More…]

What You Need To Know About Facebook’s New Video Updates

 

What You Need To Know About Facebook’s New Video Updates

 

Video content on Social Media has been at an all-time high recently, with platforms like Facebook, Twitter, and Instagram seeing a rise in the amount of video content from their users. This has led to numerous brands promoting their content through the use of video, which has proven to be effective in generating traffic and user interaction.

[Read More…]