As Facebook continues to grow in the number of users, along with increased functionality, ads have become an integral part of the platform. This has helped numerous brands reach perhaps the largest online audience available and generate successful campaigns and attain more sales. Ads have become an indispensable resource for branding, as it helps generate more traffic to websites through promotion.
Video content on Social Media has been at an all-time high recently, with platforms like Facebook, Twitter, and Instagram seeing a rise in the amount of video content from their users. This has led to numerous brands promoting their content through the use of video, which has proven to be effective in generating traffic and user interaction.
Social media has become the world’s most popular digital platforms over the past few years. With billions of registered users in all platforms combined, this has helped create an interconnected world in which communication, interaction, and promotion has now become much more efficient and accessible.