Tag: Steal PR Budget

Marketing is changing, and fast, so who the heck forgot to tell the higher-ups? Seriously! It wouldn’t surprise us to learn your bosses scoff at SEO as nothing but stargazing, yet the sales potential of Search Marketing isn’t just some random act of speculative fiction: digital marketing channels are cost-effective, efficient, and just plain work, but try telling them that. ‘What’s an SEO again? Can we do one of those?’