Most SEO Horror stories come from one thing – Site revamps and migrations. A client’s failure to inform their SEO provider regarding their site revamp or migration often leads to disastrous SEO results. But there are instances wherein an SEO provider doesn’t fully grasp the tasks needed to be done when migration or revamp is in order. That’s why I made this guide to remind fellow webmasters and SEOs on the important tasks that need to be done when their sites are revamped or migrated.
Local SEO is a highly competitive field that has numerous businesses that aim to get on top of the rankings. With the improvement on Google’s local SEO analytics and metrics, the objective of finding the right local SEO strategies would ensure that you have the edge over your competitors.
The landscape of SEO has constantly evolved to keep up with the algorithm updates that the search engine powerhouse, Google, comes up with. The main component of SEO that changes every time an algorithm update comes up are the strategies that SEO practitioners use to rank up their web pages.
Every effort you invest into the design and promotion of your website has to do with the goal of generating more sales. This isn’t a goal you can achieve by manipulations and lies. You need to make your website pleasing to the eye, informative for the customers and optimized for the search engines.
In other words, you need to find the balance between the strategies that put you at the top of Google’s results and the marketing messages that motivate people to turn into customers. Here are some tips to do just that!
Google is known for changing its search algorithms regularly. When it does, some SEO techniques that were once considered the best are now called spammy and intentionally misleading. This forces web developers and SEO marketers to quickly change tactics, often revamping an entire SEO plan within a few days to keep a website from falling off of Google’s search results.