Keywords are often an integral part of any SEO strategy but it’s normal for SEOs to solely focus on the keywords they’re targeting while not considering if the searchers are the right audience for them. We’ve all done this—from beginners to seasoned experts, this can happen to anyone since we only consider the relevance and potential benefits that keywords can bring without considering if the users that search for them are the right audience for your website or business. If properly targeting the audience that you want is difficult, how can you determine the right target audience for your business or website? Here’s how:
Every now and then, there would be times that you might run out of ideas for new content. This can happen to any of us, and it tends to be troublesome, especially when you’re on a tight publishing schedule. This makes content marketing one of the toughest parts of our job, as keeping relevant and viral content helps generate traffic and conversions.
Although content marketing has been around since the late 1800s, it is only these past couple of years that people have started to really talk about it. In the post apocalyptic Panda and Penguin world, content marketing is seen as a beacon of hope to make things right again with the internet. A place that was once ruled by spam, bad links and black hat SEO.
Writing is one of the things I love doing in life. I discovered this just shortly after I discovered how much I love singing. When I was a kid, I’d write out stories and short-novels of superheroes and fantasies I’ve always dreamed of being in. Some people say writing is a gift, some say writing is a skill. How different can SEO Copywriting be?