SEO Meta Tags are lines of text found in a website’s source code. These pieces of text describe what a page is about to both Google and searchers. While it cannot be found on the page itself, it does its job very well behind the scenes. If executed right, these little pieces of text can help improve your rankings as well as your site’s Click-Through Rate (CTR).
The Crawl Stats Report is the latest feature to be updated in Google Search Console and it is outstanding. Google made this announcement last November 24 in the Google Search Central blog and SEOs are quite excited about it.
If you’re like me who was able to use the old Google Search Console, you would know that the old Crawl Stats report is not that helpful. This new update gives us more relevant and deeper data on how Google crawls our websites and gives us more room for optimizations.
Technical SEO is one of the most exciting parts of SEO in my opinion and certainly one of the most crucial ones. There is a unique satisfaction you could get when you see Google indexing more and more pages of your website. At the same time, it feels like you’re walking on a field of landmines and one mistake can make your website virtually gone on search engines.
Sounds scary right? But don’t worry, this guide is written to make sure that you don’t step on a landmine.
The challenge for webmasters everywhere is to accurately know what GoogleBot is doing on your website. GoogleBot’s primary job whenever they enter a website is to crawl a specific number of pages set by the website’s crawl budget. After crawling, they save the pages they crawled to Google’s database.
Ever given thought to what you can do to increase your site’s search engine visibility? If yes, a website audit is sure to go a long way towards achieving your goals. As a business, it’s critical to run website audits on a regular basis especially if you want to stay on the good side of Google — you wouldn’t want to get penalized for things you can handle, right?[Read More…]
You must have heard a thousand times that ‘content is king’, and so, ever since you started thinking seriously about SEO, you have been focusing on content. It doesn’t take a hundred pieces of content for you to realize that there is something missing in this ubiquitous mantra. Yes, great content is the key to attracting powerful backlinks and having your off-page SEO strategy in place. However, the importance of technical SEO shouldn’t be overlooked.
In SEO, it is important to build a rapport with your readers because generally, people are more likely to enjoy perusing content shared by people or websites that they like. This is the reason why many SEO Specialists as well as Internet Marketers spend so much time perfecting their craft so that people’s average dwell time would get better over time as well as formulating general strategies in order to retain their converted leads.
SEO is one of the most fun endeavours people pursue because it requires hard work and the pay-off is extremely satisfying. I have always believed in the idea that the things that are truly worth it in life are things that you have to work hard for – and SEO is one of them. Nothing is more satisfying than watching your website grow; along with that growth come an influx of visitors, both returning and curious people who are looking for what you offer.
In short, these visitors are your returning customers as well as potential customers that you have yet to convert. Of course, converting people into active supporters require considerable effort and patience as well as the ability to dish out content that people may find informative or satisfying.
Many SEO specialists think that technical SEO should be the number one priority. I believe that finding the perfect balance between technical SEO as well as content writing is the key to making your website work. Let me tell you why in 10 easy steps.
SEO is a field thought of as something that is mainly electronic or something that exists exclusively on the internet. That is true for the most part as some of the determining factors of success for a website are things like keyword quality, link quality, the speed of your page as well as user experience. Because of these factors, many SEO specialists have begun to focus solely on the technical aspect of SEO when it comes to their webpage optimization plans or strategies. This isn’t necessarily bad practice but it is the sort of practice that can be improved by giving some focus on another important thing: The users.
“Yeah, so which is better, a subdomain or subfolder when it comes to SEO?” This is perhaps one of the frequently asked questions by clients who have an in-house IT team. I don’t blame them. Sometimes even SEO specialists ask me this question when I bump into them.