This happens more often than a seasoned SEO practitioner would think: They exert all their efforts into making sure that their strategy is top-notch, white hat, and is used by many; only to garner little, to no results. Why does this happen though?
2016 was definitely a year of change. Link building has always played an integral part of Google’s algorithms. Some noticed that its value has declined while others argue that its importance has continually risen over the years. Reasons for the doubt were caused by:
- Link spam getting devalued, making efforts for link building campaigns more difficult
- The ambiguous Google Penguin updates, which made people rethink their strategies and avoiding link schemes altogether.
But no matter what stories you may hear – link building still plays an important role in ranking your websites. Any website cannot rank properly without links and there are now two undisputed factors that can improve your rankings – It’s content and the links that point to your site.
Lately I have been in the task of compiling link building techniques to share with all the readers of SEO Hacker. It’s not really ‘magic’ but it’s something you can do as a unique task against your competition.