How do I track outbound links in Google Analytics 4?
Quick Answer: In the latest version of Google Analytics (GA4), outbound clicks are automatically tracked. To view this data, click on the “Real Time” section of your Google Analytics dashboard. Then, choose “Events,” then “Overview.” Next, click “outbound-link,” and set the secondary dimension to “Source.” This will show you all the sources of outbound link traffic.
Author’s Note: The process outlined below is not applicable to the current Google Analytics anymore. To know the latest process on tracking outbound links clicks, read How to Track Outbound Link Clicks with Google Tag Manager.