You must have heard a thousand times that ‘content is king’, and so, ever since you started thinking seriously about SEO, you have been focusing on content. It doesn’t take a hundred pieces of content for you to realize that there is something missing in this ubiquitous mantra. Yes, great content is the key to attracting powerful backlinks and having your off-page SEO strategy in place. However, the importance of technical SEO shouldn’t be overlooked.
With links as one of the top search engine ranking factors, many businesses and bloggers invest their time and effort in acquiring links from blogs and websites relevant to their industry.
Google Analytics is one of the best tools you can freely use to measure and improve your website. It deals with your visitors, user activity, dwell time metrics, incoming search terms, and what have you.
Thus far, we have compiled a series of tutorials for you to jump-start your use of Google Analytics: