Here’s the formula: the longer your page’s word count is, the more chances it has to be successful in search. That’s a common belief or statement in the SEO industry. That might have been true 2 to 3 years ago, but does it still hold effective up to today – amidst all the confirmed and unconfirmed algorithm updates rolled out by Google?
Search intent is one of the primary reasons we do SEO. After knowing what the people are searching for, focus on why they search for that particular content. Search engines detect the pages they want to rank according to the quality and relevance of the content, and this is where search intent comes in. Pages who rank the highest fit the search term well which is why it is essential for you to optimize your site’s content to cater to a specific search query.
Online search has seen a rapid course of development over the past few years, from simply being a platform that provides direct search results to its users, to provide users with opportunities to discover beyond the queries they search for. Discovery is crucial for today’s search experience, especially with AI, user intent, and neural matching becoming crucial elements in helping Google understand how and why users conduct their search.
SEO has become increasingly competitive as the years go by, with new techniques, algorithm updates, and tools that help give you an edge over the competition. There are many ways to craft your own winning strategy with the right combination of tools and techniques, and this certainly rings true for keyword research.