SEO has a long history. It became a “thing” ever since Google gained its fame as the top search engine. But before it became a variety of technical factors, it was simply a matter of content. Which is what white hat SEO was about. When SEO was at its infancy, content was the only thing needed to rank higher and better in the search engines. Content is still one of the main driving factors when it comes to white hat SEO, but with the constant algorithm updates, evolving strategies, and the user’s ever-changing needs, is content still enough for white hat SEO?