Headlines are important. They attract people to read the rest of your content. They make sure to engage your audience, providing you that user activity your website needs. They make sure your article gets shared around the web. Or do they? Then why does 89% of articles in the entire web get less than 100 shares?
Maybe you’re planning to create a content marketing campaign, but don’t know where, and how to start. I know it’s never easy to start one – it takes too much dedication, time, energy, and loads of ideas to begin with. Like what they always say, beginning is always the crucial part of marketing. This is where all your strategies and actions will depend on.
So, I asked 8 online marketing experts for tips and advice to help you understand more about content marketing, how to start one, and what you should do to have an effective, and lasting content marketing campaign.
According to a study done by OnlineGraduatePrograms.com in 2012, one out of four people abandon a website if it loads more than four seconds. Amazon, in another research, calculated that a page load slowdown of just one second could cost them to lose $1.6 billion in sales every year.
These are just two studies about page speed, but if you do a quick Google search, you can find thousands of similar studies showing how important speed optimization is to a certain website.
You read blogs everyday that tell you this and tell you that – and promise you that you’ll get an X% amount of increase in revenue, traffic or conversion. It’s crazy how people apply some of these things and come out disappointed. That’s because not everything works for everyone. There’s only one way to really know if a strategy or a tool or a design change is the right fit for you – test it.
I’ve always been a fan of Simon Cowell. The moment he stepped out of American Idol, I immediately stopped watching it and switched to X-Factor – only because he’s there.
Note: Watch out for our post about experts advises on starting your content marketing campaigns. We are very privileged to have advises from Rand Fishkin, Neil Patel, Jerod Morris and a lot more! Subscribe to our mailing list, and be the first to have this.