The world is certainly not how it used to be. The internet eats up chunks of hours in our everyday lives. We spend at least 1 hour online each day. There isn’t a mall without a Wifi hotspot. Life is getting faster and faster and we all have to keep up. So how do you write for a world of 36-hours-a-day readers?
Eight seconds. That is all the time you have to capture a person’s attention, according to The Associated Press. Busy schedules and non-stop media barrage are quickly taking up your potential customers’ attention. You have just eight seconds to make a solid impression and get them to your next step. In the digital world, this super, most important first impression is called your landing page.
Content Marketing and SEO are becoming tighter and tighter buddies. Special thanks to Google. And hey, it’s not so bad when you’re the end-user. There’s more relevant, high-quality content because of all the content marketing that’s happening. If you think you have great content that people should read and it’s not happening, this post is what you are missing.
If you own your own blog or you’re the SEO that manages and markets one company’s website, you have a big advantage:
But what if you’re a linkbuilder working for an SEO agency with several clients, most of them from different niche markets – verticals, in the advertising world – with different types of websites, different SEO experiences, different profit goals, and you can’t always reach them whenever you want because they’re busy?
Ever had that moment when you thought you had all you need to write your masterpiece – just to be stopped point-blank by what people would often attribute as a ‘writer’s block’? Oh it happens. Brilliant ideas do fly away. Outlines are how to pull them own from the sky – to be written out in a grand, orderly manner.
Content Marketing is becoming the topic to talk about – some even claim it to replace SEO. That’s a bold statement. What’s with all the fuzz anyway? For the next few weeks we’ll be breaking down content marketing to bits and pieces – from writing solid content, targeting the right audience, and providing awesome experience – to how to get it out to the world with a bang.