SEO Hacker is an Internet Marketing Services Company and SEO Blog in the Philippines
Link building, when done correctly, is advantageous. Not only does it build connections that lead to higher rankings in major search engines, but it also makes the internet a more navigable system. However, due to Google’s continued evolution and progress, link building as an SEO strategy is becoming increasingly dependent on quality over quantity.
The world is certainly not how it used to be. The internet eats up chunks of hours in our everyday lives. We spend at least 1 hour online each day. There isn’t a mall without a Wifi hotspot. Life is getting faster and faster and we all have to keep up. So how do you write for a world of 36-hours-a-day readers?
Google’s has been very clear about their feelings regarding unnatural links. Their recent actions resounded deeply within the SEO community and have inspired a higher level of discourse around things like content, quality and scalability.
In the wake of Penguin, most SEOs have abandoned their efforts with public blog networks, article galleries, link purchases, directory submissions and automated tools. Most SEO advice now includes concepts like “link earning” and focuses on “content marketing” as the preferred method of acquiring links. Upon closer evaluation, however, these new buzzwords don’t stand up to scrutiny.
AuthorRank has been the talk of the town. It’s gotten the attention of all SEOs from content creators, all the way to linkbuilders. Google Authorship is here to stay and has populated the search engines with faces of old and new writers who have been evangelized to AuthorRank believers. Here’s the thing, can there be such a thing as Co-AuthorRank?
Eight seconds. That is all the time you have to capture a person’s attention, according to The Associated Press. Busy schedules and non-stop media barrage are quickly taking up your potential customers’ attention. You have just eight seconds to make a solid impression and get them to your next step. In the digital world, this super, most important first impression is called your landing page.
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Content Marketing and SEO are becoming tighter and tighter buddies. Special thanks to Google. And hey, it’s not so bad when you’re the end-user. There’s more relevant, high-quality content because of all the content marketing that’s happening. If you think you have great content that people should read and it’s not happening, this post is what you are missing.
If you own your own blog or you’re the SEO that manages and markets one company’s website, you have a big advantage:
Control.
But what if you’re a linkbuilder working for an SEO agency with several clients, most of them from different niche markets – verticals, in the advertising world – with different types of websites, different SEO experiences, different profit goals, and you can’t always reach them whenever you want because they’re busy?
Ever had that moment when you thought you had all you need to write your masterpiece – just to be stopped point-blank by what people would often attribute as a ‘writer’s block’? Oh it happens. Brilliant ideas do fly away. Outlines are how to pull them own from the sky – to be written out in a grand, orderly manner.
Content Marketing is becoming the topic to talk about – some even claim it to replace SEO. That’s a bold statement. What’s with all the fuzz anyway? For the next few weeks we’ll be breaking down content marketing to bits and pieces – from writing solid content, targeting the right audience, and providing awesome experience – to how to get it out to the world with a bang.
If you are concerned about the privacy of your website and you do not want the search engine crawlers or bots to crawl certain pages of your website, then “Robots.txt” is the one-stop solution that will keep the crawlers away from the ‘No Entry’ zone.
Sean Si is a Blogger. Entrepreneur. SEO Specialist. Public Speaker. Inbound Marketer. Connect with me on Google+
