It is undeniable that search engine optimization, or widely known as SEO is a vital ingredient in today’s business world since it can ultimately unlock your company’s latent potential with regards to visibility, reach, and influence.
Google’s devaluation of intrusive pop-ups and other invasive interstitials to heighten mobile user experience has affected the overall use of the traditional pop-up. SEO experts have constantly questioned if they should still use the pop-feature or not. At any rate, advertising through pop-ups really do work.
This happens more often than a seasoned SEO practitioner would think: They exert all their efforts into making sure that their strategy is top-notch, white hat, and is used by many; only to garner little, to no results. Why does this happen though?
Ever since the inception of a humble search engine named Google, the optimization of a business or a brand’s website is as critical as never before. This all due to the fact that the online presence of such businesses aspire to be at the top of the search results, and want to dominate the online industry.