Your retail website only has a matter of seconds for it to capture interest. Consider the articles you have read, the books you’ve started as well as the speeches you have heard.
Initial exposure is what helps people in determining if they’re going to spend the time listening, reading, viewing or watching. Simply put, there’s just so much competition for their time that people won’t exactly invest a lot of theirs when it comes to these things.
You may have a magnificent ad campaign, develop a viral marketing tool and attract affiliate programs, but if your retail website isn’t content-rich, the spikes in traffic that are the results of your effort are only going to be ever so passing. So, keep in mind that content that’s educational, entertaining, informative, useful and valuable attracts and retains audiences better.
Here are 4 ways to create content for retail websites:
1. Develop your strategy and carry out effective tactics
Know what your retail website will look like, how you can position it on the world wide web, and the type of Internet components it should have for it to achieve success.
Make decisions on reaching, communicating, and keeping in touch with your customers. Will they be purchasing more of your products, read the articles on your retail site, subscribe to the newsletters, “talk” through blogs and/or communicate through online communities?
2. The design of your retail website
The retail website of your dreams ought to be designed by professional standards, is both attractive as well as engaging, and is easy enough to navigate. Doing so will help your retail site gain the attention and the interest of visitors.
Making good use of different images and action shots also play a crucial role when it comes to your audience. Just remember to keep these in mind with what your site is all about because you definitely do not want to confuse your audience. You can use Shopify for multi-channel retailing on your website.
3. Build links to your retail site
You can make use of your retail website in building links to it. Apart from that, you should include links in your newsletters to your subscribers and, of course, on your feeds on social media. After all, the goal here is to create content for your site and, in turn, get the traffic to flow to it so it could show itself higher in the search engine results.
Building links can be easily done since what you simply do is to add links to content across every digital platform you utilize. You could also make comments on your local news sites with links to the content on your website as this could drive visitors to it.
You can check out my recent post on Digital Philippines on building high quality contextual backlinks.
4. Study the competition and create content based on what works for them
There is wisdom in the adage ”keep your friends close, and your enemies closer.” You need to know what effective strategies the competition is doing and apply it yourself. You can also reverse engineer their content and link building strategies to see what you can improve. You can start with their most viewed content and study the style and formatting of the content plus the link building strategies applied.
The challenge for retail websites is to be able to catch people’s attention with content. Because there are possibly hundreds of websites catering to a specific group of audience, strategies such as the one’s we’ve listed above can help make your retail website stand out.
With these content strategies in mind, coupled with an effective ad campaign, your retail website will definitely be on everyone’s map.