AnyTrack as a Complete Conversion Tracking Platform: A Detailed Platform Analysis
Data, data, data. As digital marketers, we can’t have too much data right? We use data to solve problems, create new strategies, and optimize further. Have you ever felt a time where there is so much data lying around that you just can’t use them anymore?
I sure have. That’s why I’ve always been looking for tools that could help us organize data that we gather better and easier. And in my journey in looking for tools, I found AnyTrack.io.
AnyTrack helped us collect all of our conversion data so that we could easily use it for our campaigns. This is a platform that any digital marketer can benefit from and I’ll show you why in my full review of AnyTrack.
If you’re excited to check out AnyTrack, you could register right away for a free account by going to this link.
What is AnyTrack?
AnyTrack is a conversion tracking platform that consolidates all of your conversion data from your website, whether it’s organic, paid, or direct, and sends it over to the marketing and analytics platform that you use. All of these using a single line of code only.
Yup that’s right, a single line of code. This makes the process a lot easy instead of having to install tracking codes manually all over your website. Upon starting your account, AnyTrack will give you a tracking code that you can place in the <head> section of your website. You could also add it via Google Tag Manager.
What this tracking code does is simple. Each time someone visits your website, AnyTrack automatically records the user’s engagement on your website. Every time they click a CTA button, submit a form, complete a purchase, etc., AnyTrack will take note of these actions and send the data across the various marketing platforms that you are using.
Connect with Google Analytics, Facebook Ads, and more
You can connect AnyTrack with various analytics and ad platforms such as Google Analytics, Facebook Pixel, Taboola, Outbrain, Google Ads, and Bing Ads. As soon as you add AnyTrack’s tracking code to your website, all of your conversion data will be sent immediately to these tools with little to no delays. You could leverage the conversion data that you get with your ad networks which work best for PPC marketers. For SEOs, you could use these data to study your audience and create more compelling content that will sell more.
Affiliate Network Tracking
If you are an affiliate marketer, you are going to love AnyTrack. AnyTrack automatically takes note of the affiliate links on your website. They call this AutoTag. All you have to do is to integrate your affiliate network to AnyTrack. Once a user clicks on an affiliate link and converts, AnyTrack will still be able to gather conversion data even they are off-site anymore and send it back to your analytics account.
Google Analytics Goals
All engagements that are recorded by AnyTrack is recorded under Events in Google Analytics. This means you don’t have to do any more setups if you want to track outbound link clicks, form submissions, registrations, purchases, and more. You can then easily set up Google Analytics Goals and do more with your conversion data.
Audience Building
With the data that you receive from all the conversion on your website, you can now use these data to build custom audiences for your ad campaigns. This makes retargeting campaigns much easier and efficient.
Webhooks
Webhooks is one of AnyTrack’s newest features. This allows you to send conversion data to other third-party tools like Zapier and Integromat. Some fun ideas would be hooking it up with Slack so your team gets a notification every time a conversion happens.
What I Love About AnyTrack
What I’ve mentioned above is just the basics of what AnyTrack can do. There are more features to explore. Here are more reasons why I like using AnyTrack.
Easy Set-Up
As I’ve mentioned earlier, all it takes is a single line of code for you to set up AnyTrack.io on your website. If you’re a marketer, you’ll need little to no help from a developer setting this up.
Aside from the easy set-up, AnyTrack.io is lightweight as well. It won’t eat up anything from your website server so you don’t have to worry about it slowing down your website and negatively affecting your conversion rate.
Good UI/UX
When you have a huge amount of data in front of you, it can be quite hard to digest sometimes. I love the Dashboard of AnyTrack.io because it gives me a full view of the data that I need to see in one glance.
Great Customer Support
The folks over at AnyTrack are friendly. Although they don’t have live chat support, contacting them via email is easy and you don’t have to wait for days for a reply. They are very helpful and they will assist you in everything to make sure that your account is set up perfectly.
Complete Documentation
If you’re finding a hard time finding your way around the tool, AnyTrack.io has full documentation on how to use the platform the right way so you won’t get lost.
AnyTrack.io Pricing
AnyTrack.io has 3 paid plans but the good news is, you can actually use the tool for free. Of course, it has limitations but it is great for testing the tool without having any time limit. If you want to try it out, you can click here to sign up for a free account.
The three basic plans have their own perks. The Basic Plan is great for individual SEOs and Bloggers, the Personal Plan is great for PPC marketers and Affiliate marketers, and the Advanced plan is perfect for agencies. If you’re interested in their paid plans, you can try each three of them for 14-days free. Here’s the full list of prices and features.
Free:
- 1 Website
- 1 Affiliate network
- Up to 5,000 sessions per month
- Google Analytics Integration
- Facebook Pixel Integration
Basic Plan (50$ Monthly):
- 1 Website
- 3 Integrations
- 12 Months of Data Retention
- 50,000 Sessions Included
- Google Analytics Integration
- Facebook Pixel Integration
Personal Plan (150$ Monthly):
- 3 Websites
- Unlimited Integrations
- 12 Months of Data Retention
- 500,00 Sessions Included
- Google Analytics Integration
- Facebook Pixel Integration
- Google Ads Integration
- Facebook Conversion API
- Ad Networks Support
- Webhooks
Advanced (300$ Monthly)
- 10 Websites
- Unlimited Integrations
- 12 Months of Data Retention
- 3,000,000 Sessions Included
- Google Analytics Integration
- Google Ads Integration
- Facebook Pixel Integration
- Facebook Conversion API
- Ad Networks Support
- Webhooks
- Premium Affiliate Networks
