The Bright Side Behind Seemingly Useless Links

useless linksThere are different kinds of links in the internet. Different methods to acquire them. Different attributes that go with them. There are links that we look down on – and these are the links that I would like to talk about in this entry. What makes these links worthwhile?

Nofollow Links

  • Bright Side: The original design and purpose of a link is to let people travel throughout the web. It is intended for traffic and not for search engine rankings. So what if a nofollowed link doesn’t pass link juice? If it gets the right people in your site, then it sure as heck does help!
  • Also, nofollow links still pass on trust juice – which increases your webpage’s trust rank. It is still useful. Sure, direct dofollow links does all these and more, but it doesn’t mean that you have to disregard all nofollow links altogether.

Blog Comments

  • Downside: Blog commenting has been used, abused and trampled on by spammers. It has a bad ring to it because it is the playing field of automated linkbuilding tools and black hat spammers. Most blog comments are nofollowed and don’t pass on link juice. Rarely would you find good websites that allow good link juice to flow within their blog commenting sections.
  • Bright Side: Commenting wisely on a good blog gives you recognition to the community of people following that certain blog. You get to showcase your knowledge and expertise and at the same time help out people who are looking for information about a certain topic. It leverages your namesake as a blogger and as an expert in your niche.
  • There are also some blogs that allow dofollow comment links. These are generous blogs which are read and visited frequently by people and by linkbuilders alike. It works both ways for them – give and take. It’s just how life works.

Reciprocal Links

  • Downside: Link exchange became popular a long time ago. There were lots of websites willing to trade links even with unrelated websites. They didn’t care – most websites had a dirty links page where they placed all their reciprocal links in. This dirtied the idea of reciprocal linking.
  • Bright Side: Organic reciprocal linking ain’t necessarily a bad thing. In fact, if the website you are pointing to has articles you deem valuable and informative, you can sure as heck link to that. And since you do, chances are, the website will collaborate with you in a humanly fashion that they will also reference an article of yours that they find interesting and worthwhile.
  • There are tons of valuable information that can be found in every site. You just have to find those gold nuggets and link to them. Chances are, the owner of those golden nuggets will notice you and perhaps link back to you too.


  • Downside: There are tons and tons of directory websites in the internet. Most of them are pretty useless since there are search engines to automatically serve you the most relevant results in the web anyway. Almost all directories accept any site passed on to them just to rise above on data with another directory. They chunk in so many sites that they chunk out so many links – therefore giving your site little to no link juice at all.
  • Bright Side: The good news is that not all directories are crap. There are some that really filter out their data. If you go through all the crap directories, chances are you just might get to find a certain directory that would give you a good link juice boost.
  • Some directories give out good traffic – these are the ones worth investing in. Choose the ones that don’t have too much outgoing links, otherwise you’re just another ant in the anthill. All in all, you have to be the one to go through the pile of directories and sift out the best ones. Directories aren’t altogether useless. Most of them are, but not all.

Unrelated sites & anchor text

  • Downside: Anything that is not related to your website won’t help in ranking you – either the website itself is unrelated or the anchor text that they used for your link is unrelated. Since these sites don’t give you link juice, what’s the use?
  • Bright Side: Remember that search engines get suspicous too. If your links are too head-on and are too perfect to be true, you just might arouse the curiosity of the search engine’s spam team. Search engines look for the most relevant site with natural backlinks.
  • If your backlinks are too perfect, it just might attract unwanted search engine attention.

These links are generally looked down on when it comes to the SEO community. You definitely shouldn’t use up valuable time trying to invest in these kinds of links. But if ever you do, or if ever you have slack time that you want to invest in trial and error, keep these things in mind.

There’s a bright side to every link. Even if these links doesn’t help you rank, it helps you in some other way that you might have not considered.

Tips for Keeps: Always look at the bright side 🙂

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Sean Si

About Sean

is a Filipino motivational speaker and a Leadership Speaker in the Philippines. He is the head honcho and editor-in-chief of SEO Hacker. He does SEO Services for companies in the Philippines and Abroad. Connect with him at Facebook, LinkedIn or Twitter. Check out his new project, Aquascape Philippines.