Category: Conversion Rate Optimization

As the owner of a web based business, hardly a week passes by without me receiving spam emails from SEO agencies who want to help me rank on Google.

Last week I discussed the key elements every website should have to improve conversion rate. This month, we will elaborate on some of these key elements; how these affect your traffic and conversions, things that you should avoid doing, as well as tips and tricks to help you properly apply these elements on your website.

In an article I happen to have stumbled upon yesterday, I read that one of the major marketing predictions for this year is that of the increase in demand for conversion optimization.

“This is really not working out guys.” I found my tone rising as I wasn’t really happy with our numbers. “Well, what do you want us to do?” Said the voice from the other side of the line. His tone also rising. “We have to improve this. We have to prioritize the user onboarding process.” […]

You read blogs everyday that tell you this and tell you that – and promise you that you’ll get an X% amount of increase in revenue, traffic or conversion. It’s crazy how people apply some of these things and come out disappointed. That’s because not everything works for everyone. There’s only one way to really […]

Most marketers see conversion rate optimization as a priority for their website optimization programs. It’s no longer a question of ‘if’ but a question of ‘how’ – how do you start with Conversion Rate Optimization (CRO)?

User experience is now an ever-growing need both in website and mobile browsing experience. You don’t want users who come into your website to just loiter around until they find a page you want them to find or click on a button that you want them to click. Our User Experience Optimization Package deals with […]