As the owner of a web based business, hardly a week passes by without me receiving spam emails from SEO agencies who want to help me rank on Google.
Last week I discussed the key elements every website should have to improve conversion rate. This month, we will elaborate on some of these key elements; how these affect your traffic and conversions, things that you should avoid doing, as well as tips and tricks to help you properly apply these elements on your website.
“This is really not working out guys.” I found my tone rising as I wasn’t really happy with our numbers.
“Well, what do you want us to do?” Said the voice from the other side of the line. His tone also rising.
“We have to improve this. We have to prioritize the user onboarding process.” I explained the importance of moving the needle up with our user onboarding to the Qeryz product development team.
That was over two months ago.
You read blogs everyday that tell you this and tell you that – and promise you that you’ll get an X% amount of increase in revenue, traffic or conversion. It’s crazy how people apply some of these things and come out disappointed. That’s because not everything works for everyone. There’s only one way to really know if a strategy or a tool or a design change is the right fit for you – test it.