Category: Keyword Research and Optimization

SEO starts with a foundation. It is from the foundation that we get to know where to build, what to build and how to build it. SEO is all about starting on the right foot with the right foundation. That foundation is held by keywords.

Having tackled local search through discussing Geo Targeting Keywords, we now move on to one of my most favorite kind of keyword. Related vertical keywords has to do with your creativity and your ability to adopt a searcher’s and marketer’s story-telling mindset.

Now that we’ve covered the oh-so-important Product defining keywords, it’s just about time to discuss about Geo targeting keywords. These are the keywords that are slowly becoming more popular and more important as localized search is growing stronger.

Talking about Customer defining keywords in the previous lesson, let’s now move on to product defining keywords. What are product defining keywords and why are they important?

Now that we’ve covered up Market defining keywords, let’s move on to the next most-used keywords which are the Customer defining keywords. If you business is customer-centered, these keywords should be your main target.

This guide to the kinds of keywords you can optimize is aimed to help you determine which keywords you need to include in your SEO marketing campaign to set your SEO plans in the right direction. For the first of this per-lesson tutorial, I’d be tackling Market Defining Keywords.

The cornerstone of your entire SEO campaign would be your keywords. Without the right keywords, you’re going on the wrong direction. Without the right keywords, everything you’re doing is a waste. Your keywords will be what you’re going to build on.