On site optimization accounts for around twenty five percent (25%) of your entire SEO factor. This is a simplified, Complete On Site Optimization Tutorial for anyone who is new to SEO and wants to know how to make the most out of their on site optimization.
The guide includes the following:
The title tag is one of the oldest attributes there is to a webpage’s layout. Title Tags have been existent since websites came to being. Title tags are also one of the most important attributes that you will ever get to use in your on site optimization. This is a Tutorial to Title Tags.
Keywords are vital to your site’s SEO. Keywords are the cornerstone of your entire SEO campaign. Without the right keywords, your SEO structure has no foundation and will get you nowhere. Understanding keyword density is one step to leveraging your website’s on-site optimization. This is a Tutorial to Keyword Density.
Now that we’ve discussed keyword density, it’s time you know the other factors when it comes to keywords in your on-site optimization. Understanding keyword prominence, frequency and proximity can help you leverage the power and placing of your keywords in your website. This is a tutorial for Keyword Prominence, Frequency and Proximity.
You’ve got a link here and a link there. The internet is full of links. Each time you click a link, chances are, it means you’re traveling from a certain webpage to another. In SEO, understanding the outbound link is one step forward for your on-site optimization. I’ll also be talking about hidden keywords in your links below. This is a Tutorial for Outbound Links.
Now that we have established outbound links, here’s one more that could help you with your on site optimization – image SEO. How do you do optimization for images? How do you use image alt text? How do you use image title? Does changing an image filename help? This is an Image Optimization Tutorial
Now that we’ve covered how you can optimize images in your website, let’s move on to understanding Sitemaps and its effects to your on site SEO structure. This is a Tutorial to Sitemaps.
URL slugs are the exact address of a specific website. It is the location where webpages are accessed when typing their URL in the address bar. Optimizing URL slugs is not a very hard thing to do. But if you ask me, it is one of the most important things you can do in your on site optimization process. This is a Tutorial for URL Slugs.
Internal linking is all about getting your webpages interconnected with each other. The world wide web is made up of links – you navigate from webpage to webpage through links. You recommend another webpage through links. But internal linking is more than just about navigation and recommendation. This is a Tutorial for Internal Linking.
“Yeah, so which is better, a subdomain or subfolder when it comes to SEO?” This is perhaps one of the frequently asked questions by clients who have an in-house IT team. I don’t blame them. Sometimes even SEO specialists ask me this question when I bump into them.